Search Engine Optimization (SEO) Tips

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    Z Web Design
    Keymaster

    DOMAIN NAME: Try and name your domain name after your business. EG sportscarspecialists.com.au, or fastpizzadelivery.com.au, or cheapcds.com.au, something useful for when people are searching for your services. In other words, if you plan on selling flowers from your website you could name your site domain name ‘flowersrus.com” or “theflowerbusiness.com.au”.

    KEYWORD CONTENT: As mentioned above, if you are in the flower business, you could use words that describe your products like: “flowers, red flowers, cement flowers, cinder flowers, small flowers, large flowers, etc. By using the keyword “flower” you are helping search engines categorize your site and its relevance when somebody searches for “flowers” online. The use of the word “flowers” in your domain name and your home page content will help raise you up in the search queries. It takes time to get a good page rank and laying the proper foundation now will speed up the ranking process.
    Do not go over-board using keywords—you want to design your site for people AND search engines not just search engines. Be creative about using keywords so that your text flows, is informative to people and uses key words in a balanced manner. NOTE: Be careful of over stuffing your HTML source code with too many keywords. This is considered spamming and can actually get you penalized in the search engines.

    META TAGS: Meta page title tags and meta keyword description are not as important as they once were but it is still important to know how to use them and to use them well. Page title tags is what describes each page on a website and appears across the top of your browser when clicking from page to page across the Internet. The page title tag should use the most important keywords that describe the page content and are relevant to your site. For example, a home page title could be changed from “index” to ” flowersrus, flowers, flowers and More flowers” … The point being that again the word flower is being used to help search engines understand your page and business. A keyword approach should be taken whenever possible.

    USE ALT TAGS: Alt tags are HTML code that describes images appearing on your site. Search engines scan alt tags as they crawl through a web site and using alt tags is another great way to use keywords.

    SITE PAGE CONTENT: The goal is to have quality pages on your site with a lot of text content – design your site to benefit visitors.
    Content As Google puts it: make pages for human visitors, not for search engines. Visitors are looking for good quality content. Content usually means words. All too often we see pages that are simply too short. Write more about your product, service, hobby or about yourself or whatever it is your page is about. It needs WORDS. More relevant words leads to higher ranking. A 300 word page will outrank a 100 word page (all other factors being equal)

    DIRECT URL SUBMISSION: The best way to get your domain name URL registered with search engines is to take the time to manually register with the biggest and best search engines. Registering your site with Google is quick and easy, as are many other popular search engines. Be aware that some search engines want fee-payments before they will accept your site submission. Avoid paying for site submission.

    LINK EXCHANGE: Cross link with as many other websites as possible. Adding your website to Directories is another good way of getting your address known.

    FRESH CONTENT:Up to date content Supply new content regularly. Pages that do not change, will slowly see their ranking drop.

    There are lots of other tips out there on the internet.

    Just do a search for SEO (Search Engine Optimisation)

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